Shop, cook, and save
The dish that celebrity chef just posted. The recipe everyone's sharing this week. We've already saved thousands of them, plus hundreds scanned straight from cookbooks, so you're never the last to try it.
No card required
Beyond the recipe
Every recipe you save feeds into one smart shopping list, and Hugo's AI planner suggests a week of meals that share ingredients — so nothing gets bought once and binned.
A cheaper weekly shop
Live supermarket price matching across Aldi, Asda, Tesco, Morrisons & Sainsbury's, plus an AI weekly planner that builds meals around overlapping ingredients — so nothing gets bought once and binned.
You've seen them. You've saved them. You've watched the reel four times. These are the most viral recipes on YouTube, TikTok and Instagram this week that users have saved with supermarket price matching. Time to get off the sofa and into the kitchen.
The food creators changing the way we cook aren't always the ones with the biggest followings. Hugo is here to change that. We're a platform built to champion grassroots talent, shine a light on the creators doing it for the love of it, and make sure great food content gets the audience it deserves.
One import button. Every source.
Social media, websites, photos of cookbook pages — if you can see a recipe, Hugo can save it. Every import lands with ingredients, steps and live UK supermarket prices attached.
Cooking that gives back
YoHugo was built around a simple promise: when you eat well, someone else should too. A tenth of every single subscription goes straight to UK food banks — no offsets, no small print.
10%
of every subscription donated
UK
food banks supported
£0
extra cost to you
Don't just take our word for it
Great app
As a beginner cook these recipes were very easy following. I recommend this for people getting into cooking as the instructions and ingredients is easy to follow.
Easy & Delicious
Great recipe ideas & easy to follow - love it!
Love!
Love that I can finally have Instagram recipes at my fingertips without having to constantly go back and rewind. Super easy to use. And I love that some of the proceeds go towards food banks.
Genius
Such a brill app - makes planning meals really simple and cost effective! Love it
Ready to try it?
Thousands of viral recipes already saved and ready to cook.
Free to use. No card required.